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As AI-generated content has flooded feeds, there’s been one piece of advice repeated more than anything: be authentic. The intention makes sense. People are reacting to a growing volume of content that feels polished, structured, and technically correct, but ultimately empty. What many now refer to as “AI slop”. In a recent LinkedIn poll , 100% of voters said that "very little" of their LinkedIn feed actually felt authentic. Yikes. The problem isn’t that people aren’t trying

AI didn’t just raise the content bar — it flooded the internet. Algorithms now reward proof of humanity: real experience, clear expertise, and quality content that’s unmistakably you . A brand needs a voice to be recognised, remembered, and trusted. After all, it's your voice that turns features into a point of view and transactions into relationships. Algorithms have a type. It’s human. In this landscape, having a brand voice for AI is essential; codify how you speak so eve

Small businesses have never had more tools at their disposal. AI can generate content in seconds. Templates promise instant branding. Advice is everywhere. And yet, building a brand that feels credible, distinctive, and strategically sound has become harder, not easier. In a saturated digital landscape filled with AI content, it's clarity that separates businesses that grow from those that get ignored. Enter the creative consultant — your expert guide through the creative pro