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Many teams are still relying on SEO playbooks designed for a very different internet. Content is published consistently, keywords are tracked, rankings fluctuate, and results remain unpredictable. However, the issue is rarely effort; it's strategy. In the AI-era of search, SEO-driven content strategies  need to do more than chase visibility. Search engines now reward content that demonstrates clear intent, strong structure, and expertise, while AI-generated summaries compress

If you’ve been around the digital block, you know SEO content isn’t what it used to be. It’s no longer about stuffing keywords or...