The design studio MUBIEN - a long-term partner of ours, hired us to be part of their team as the content pillar for the creation of 2 new websites for their end-client Tokenology: a US-based company that harnesses blockchain technology to deliver tokenization solutions for real-world utility. The 2 websites cover sister companies, Tokenology Labs - the developers of all blockchain technology solutions, and Tokenology.com - a Web3 all-in-one analytics and social platform for NFT creators and traders.
We developed a distinct brand voice that better reflects their vision and values, adapted to each website and their different personas.
We collaborated from the very beginning, participating in the ideation sessions and influencing the wireframing to ensure the user completed the journey successfully.
We developed strategic content to boost brand awareness, explain product functionality, and encourage beta platform sign-ups, educating users about the brand’s mission, technology services and use cases to boost brand awareness and maximise leads for investment.
We simplified complex technical information into user-friendly, value-centric, and actionable content that would have a tangible impact on their target users.
We conducted multiple content iterations in close coordination with Tokenology, ensuring the final content was polished and ready for publication.
🎭 Brand personality
Tokenology now has two very distinct and established brand personalities for their sister companies, which they can now implement into all future content and communications.
🔊 Brand awareness
The Tokenology.com landing page has increased the number of unique monthly visitors to approximately 2k. The team now have enough sign-ups for their beta launch.
PROJECT
YEAR
2022 - 2023
INDUSTRY
Blockchain, DeepTech, Finance, NFTs
SERVICES
Content design, UX writing
" Working with Bob's Agency for our copywriting needs was an absolute pleasure. Their team of professionals took the time to understand our projects and delivered outstanding copy that perfectly captured the message and resonated with the target audience. Their attention to detail, versatility in writing styles, and timely delivery made the collaboration seamless and productive. We highly recommend Bob's Agency to anyone seeking top-notch copywriting services. "
Victor Mubien
Partner and studio manager