Tokenology is a US-based company working at the forefront of blockchain—developing tokenization solutions with real-world utility, and building social, data-driven tools for NFT creators and investors.
In 2023, design studio Mubien (a long-term partner of ours) brought us in as their dedicated content team to support a full rebrand and the launch of two new websites:
tokenology.com – a Web3 all-in-one analytics and social platform for NFT trading
Tokenology Labs – the blockchain product and development powerhouse behind it all
Our job: help users understand what Tokenology does, why it matters, and how to get involved—without losing them in a sea of technical jargon.
Strategic content for two distinct brands: We developed a tailored tone of voice for each site: one for the community-first, product-led platform (tokenology.com), and another for the tech-centric, investor-facing Labs brand. Each had its own audience, personality, and content structure.
UX writing and user journey design: From early wireframes to final interface copy, we collaborated closely with designers to shape how users navigate the platform. We wrote every screen to feel intuitive and frictionless—supporting beta sign-ups and clear product comprehension.
Website copy and product storytelling: We crafted messaging that explained blockchain infrastructure in a human way—turning complex tokenization tools into simple, benefit-led value propositions that resonate with creators, traders, and investors alike.
Content for lead generation and launch: We developed landing page content, beta sign-up CTAs, and content structures designed to educate, convert, and engage. Our work aimed to boost brand awareness and capture early traction with the right audience.
Hands-on stakeholder collaboration: We worked directly with Tokenology’s internal teams to ensure technical accuracy, brand alignment, and legal compliance—iterating multiple times to get the language just right.
Distinct brand voices now guide Tokenology’s internal and external communications for both product and tech arms
Clearer positioning helped articulate value across different audiences—from NFT creators to enterprise clients and investors
~2,000 unique monthly visitors landed on the tokenology.com site post-launch, with enough conversions to successfully run their beta release
Award-winning design: the site was recognised by Awwwards and other design platforms for its user-centric experience and aesthetic
PROJECT
YEAR
2022 - 2023
INDUSTRY
Blockchain, DeepTech, Finance, NFTs
SERVICES
Content design, UX writing
" Working with Bob's Agency for our copywriting needs was an absolute pleasure. Their team of professionals took the time to understand our projects and delivered outstanding copy that perfectly captured the message and resonated with the target audience. Their attention to detail, versatility in writing styles, and timely delivery made the collaboration seamless and productive. We highly recommend Bob's Agency to anyone seeking top-notch copywriting services. "
Victor Mubien
Partner and studio manager