When German fintech Taxfix decided to launch in Spain, they needed a local voice, a market-specific narrative, and the ability to make tax filing feel simple, safe, and human.
That’s where we came in. As content and UX partners, we worked across product, marketing, and sales to build the Spanish launch from the ground up—crafting an experience that spoke directly to Spanish users, both in English and Spanish, while navigating the intricacies of one of the most legally complex product categories out there: taxes.
We didn’t just write. We learned the language of Spanish tax law, collaborated closely with the different stakeholders and shaped a brand experience that was clear, compliant, and confidence-building.
Content strategy: We created market-specific writing guidelines as the foundation for all the content around the new branch, ensuring quality and consistency while speaking the users' language. We established best practices per channel and created a set of content resources for a streamlined and scalable content process.
Content marketing: We gave support to the marketing team by creating content for the email campaigns, banners, paid ads, newsletters, and other strategic content materials to announce the launch, attract new customers, and generate sales.
Content design: We created the content for the landing page, including engaging headlines and actionable CTAs, for lead generation, brand awareness, and conversions. We gave support to the UX team by studying the users and designing content and microcopy for the app. After a year of gathering real-life data, we refined the content for several touchpoints within the user journey.
Graphic design: Midway through the collaboration, when the marketing team found out that we also offered design, they hired us to take care of all the marketing needs, creating both content and design. We had a writer and graphic designer working hand in hand, and delivered a large amount of creative materials, including banners, ads, and app store images.
In its first two years in Spain, Taxfix:
grew revenue by over 100% in 2022 and an additional 33% in 2023
facilitated millions of tax declarations across Spain, Italy, and Germany
strengthened brand trust in a complex, high-barrier industry
acquired TaxScouts in 2024, reinforcing its leadership in the European tax space
Our work helped position Taxfix as a credible, user-friendly solution in a market that doesn’t make things easy. The words we wrote became the voice of the brand in Spain—supporting not just a launch, but a sustained, scalable business.
PROJECT
🔗 Taxfix
YEAR
2021 - 2023
INDUSTRY
Finance, App, Startup
SERVICES
Content design, UX writing, Content marketing, Copywriting, Graphic design