In 2023, Repsol, a global energy company, launched the ARiA Data Portal to enhance internal data accessibility and support its digital transformation initiatives. This project was part of Repsol's broader strategy to leverage digital technologies for improved operational efficiency and employee engagement.
Our Role
Collaborating with SEIDOR, our agency was tasked with managing the content strategy and execution for the ARiA Data Portal. Our goal was to translate complex data into engaging, user-friendly content, ensuring a seamless experience for Repsol's employees.
👉 Strategic Content Planning
We began with an in-depth analysis of the project, objectives, and user profiles. This allowed us to define a consistent tone of voice and communication style through a bilingual content style guide.
We worked closely with the different stakeholders to get the portal ready for launch, improving the user experience with a content-first approach.
We defined content structures inside the CMS and created an internal content strategy defining what would be published, and when.
👉 Content Writing in Spanish and English
We crafted strategic content for the portal, including UX writing and microcopy, ensuring frictionless user navigation and interaction throughout the journey.
We generated corporate copywriting with consistency in tone and style across various internal communication channels.
👉 Content Management
We published and managed content in Adobe Experience Manager
We analysed metrics for data-driven decision-making and regularly updated content based on performance insights
Our collaboration resulted in the creation of comprehensive resources such as tone of voice guidelines, user and admin guides, articles, and documentation. We employed qualitative and quantitative content audits, journey mapping, and user needs assessments to inform our strategy. Key channels we worked on included the ARiA Data Portal, Adobe Experience Manager, and internal newsletters and emails.
This initiative contributed to Repsol's ongoing digital transformation efforts, aligning with their strategic objectives to enhance internal communication and data accessibility.
PROJECT
Repsol
YEAR
2023
INDUSTRY
Energy
SERVICES
Internal communication, CMS management, Corporate content strategy, Technical writing