In 2022, PronoKal, a leader in medically supervised weight loss programs, embarked on a digital transformation to enhance patient support through the launch of the "PronoKal Connect" app. This initiative aimed to provide users with personalized guidance, integrating nutrition, physical activity, and coaching into a cohesive mobile experience.
Our Role
Collaborating with the design agency Hiexperience, we were responsible for the UX writing and copywriting of the PronoKal Connect app. Our objective was to ensure that the app's content was clear, empathetic, and aligned with PronoKal's commitment to user-centric support.
User-centred UX Writing and microcopy: Developed content that seamlessly guide users through the app's features, including onboarding, meal planning, exercise routines, and progress tracking.
Tone of voice and narrative: Established a consistent and supportive tone that resonated with users, fostering trust and engagement.
Collaboration with cross-functional teams: Worked closely with designers and developers to ensure that content met both user needs and medical accuracy.
The PronoKal Connect app has been instrumental in enhancing user engagement and adherence to weight loss programs. By providing personalized content and seamless navigation, the app supports users in achieving their health goals. This digital tool complements PronoKal's holistic approach to weight management, integrating technology with professional guidance.
📋 Resources we created: Tone of voice and narrative guidelines, and key brand messages
🔎 Methods we used: Journey mapping, user stories, user needs, empathy map, content mining
🔊 Key channels we worked on: Pronokal Connect App
✨ Main touchpoints we designed: Signup/sing in, onboarding, questionnaire for personalisation, food and weight tracking, meal planning and recipes, progress tracking, health tips and educational content, notifications and reminders, achievements and rewards, support, forms, error messages, tooltips
PROJECT
Pronokal
YEAR
2022
INDUSTRY
Health, App
SERVICES
Content design, UX writing
" Working with the Bob's team makes a difference in the final outcome of the digital product. They know very well how to communicate with the different users in each phase of the journey, and to reinforce business objectives, accompany the user experience, all without compromising the design of the interface. "
Laura García Muñoz
Head of Project Management & Product Strategist at HiExperience