Our founder, Clara, was personally hired by Everis as their content partner to support the internal team at Mango. As a Senior Content Designer, she was embedded in their team to take care of a specific project that would temporarily turn the renowned e-commerce into a multi-brand marketplace to explore new business areas through other high-volume brands. This affected multiple touchpoints throughout the journey, and the outcome of the project was an additional source of organic traffic, income, and profitability, creating diversified demand.
Embedded in the team from ideation to launch as the sole UX writer working hand in hand with a UX designer, product owner, developers, and other stakeholders, covering different touchpoints within the journey.
Participated in jam sessions, journey mapping, user stories and user needs, content mining, empathy mapping, and other user experience methods to gather qualitative and quantitative data.
Designed strategic content, including UX writing and microcopy.
Followed the process of ideate, draft, and refine. Ran content critiques, brainstorm sessions, and internal testing.
Conducted rounds of user testing with the research team through interviews and focus groups with real users, analysing and implementing the data.
Coordinated the localisation process and managed translations in the CMS. Wrote content in Spanish as the base language and localised it into English.
Documented and reported to the head of the team.
📋 Resources we created: Project documentation
🔎 Methods we used: Journey mapping, user stories, user needs, content mining, user testing
🔊 Key channels we worked on: Website, app, transactional emails, chatbot
✨ Main touchpoints we designed: Product page, shopping cart, checkout, pricing, returns, loyalty, help page
