ISDIN hired us to give support to their internal content team for the US market for a 6-month period, given the high volume of content they needed to create.
Content writing for newsletters and marketing automation emails
Rewriting the content for the Amazon store pages
SEO-optimised articles for the blog about topics including skincare, beauty, and pharmaceuticals
Guest blogging on external media, including LovelySkin
Proofreading and content QA for different content types, including social media, website content, and blog articles
Use and adapt the ISDIN voice for the different content channels
Constant communication with dermatologists, pharmacies, and the ISDIN community types,
Increased engagement and conversions during the Christmas season, with a higher open rate for emails, increased click-through rates, and ultimately, a boost in sales through the e-commerce.
Improved Amazon Store page visibility and sales on the platform through strategic keyword placement and engaging product narratives.
Enhanced SEO rankings and thought leadership in the Blog, through optimised articles that significantly improved the brand's visibility in search engine results. The increased organic traffic and higher search rankings now position the brand as an authoritative voice in the industry.
PROJECT
🔗 ISDIN
YEAR
2022 - 2023 (6 months)
INDUSTRY
Skincare, E-commerce
SERVICES
Content marketing, Copywriting, Content writing, Content QA