In 2023, CyberConvoy, a U.S.-based cybersecurity firm specialising in advanced protection strategies, aimed to enhance its digital presence to effectively communicate its innovative solutions and engage a broader audience. Collaborating with MUBIEN, our agency was entrusted with developing the content strategy and UX writing for both a temporary landing page and a comprehensive corporate website.
Our Role
Our primary objective was to craft a compelling narrative that effectively conveyed CyberConvoy's mission and services, ensuring clarity, engagement, and trustworthiness.
☝ Step 1: Landing page
Through an extensive content audit of CyberConvoys's existing presence, we elevated the brand, voice, establishing a robust content standard for all future content.
We worked on the landing page as a temporary strategy while the full website was being built to increase brand awareness and turn new audiences into highly qualified leads.
We focused on educating users about CyberConvoys' services, mission, and benefits, balancing optimal UX with marketing best practices to create an engaging and informative landing page that piqued user interest in the upcoming website.
✌ Step 2: New corporate website
Working closely with Mubien's design team from the start, we contributed to simplifying wireframe structures for frictionless navigation by delivering concise, value-focused content design to further optimise the user experience.
We designed concise and persuasive content for an engaging and informative platform, instilling trust, educating visitors, and compelling them to take action.
We strategically crafted creative and powerful headlines, descriptions, and CTAs, seamlessly integrating them into a captivating storytelling narrative to not only reinforce the brand's strong voice, but also to further develop and enhance its distinctive personality.
The strategic content initiatives and UX enhancements we implemented contributed to significant advancements for CyberConvoy:
Industry Recognition:
The revamped website received an Honorable Mention from Awwwards in February 2024, acknowledging excellence in design and user experience.
In March 2024, CyberConvoy's website was honored as the Site of the Day by Orpetron, further recognizing its innovative design and functionality.
Awards and Accolades:
CyberConvoy swept three categories in the 2023 CISO Choice Awards, including Best Start-up Security Company, highlighting the company's growing influence in the cybersecurity sector.
These achievements suggest that the website revamp effectively elevated CyberConvoy's brand visibility and industry standing.
" Working with Bob's Agency for our copywriting needs was an absolute pleasure. Their team of professionals took the time to understand our projects and delivered outstanding copy that perfectly captured the message and resonated with the target audience. Their attention to detail, versatility in writing styles, and timely delivery made the collaboration seamless and productive. We highly recommend Bob's Agency to anyone seeking top-notch copywriting services. "
Victor Mubien
Partner and Studio Manager at MUBIEN