In 2023, Creand (formerly Crèdit Andorrà) embarked on a comprehensive digital transformation, revamping its website and digital banking platforms to align with its new brand identity and enhance user experience. This initiative was part of a broader strategy to unify the group's international presence under the Creand brand, emphasizing innovation, proximity, and commitment to customer service.
We partnered again with VMYL&R (formerly King E Client) as their content managers to coordinate the content workflow on a strategic level. We worked in sprints with their internal content writers, establishing a streamlined process of drafting, writing, and proofreading within the wireframes, and finally iterating and managing feedback with the end client.
Ensured consistency and coherence of content across all touchpoints in the customer journey through thorough proofreading and content QA
Provided guidance to the internal team on content best practices and principles
Collaborated closely with designers to integrate content seamlessly into the user experience
Coordinated the feedback process with the end client to iterate and optimise content effectiveness
Documented deliverables and progress
The revamped website and digital platforms significantly enhanced Creand's digital presence:
Recognition as Best Digital Bank: In 2024, Creand Crèdit Andorrà was named Best Digital Bank in Andorra by the Global Banking & Finance Awards, acknowledging the bank's commitment to digital innovation and customer-centric services.
Increased Digital Engagement: The new digital platforms led to a substantial increase in user engagement, with 59% of customers becoming digital users and over 57% of online banking transactions conducted via mobile devices.
Enhanced User Experience: The website's improved navigation and personalized features contributed to a more intuitive and user-friendly experience, aligning with Creand's goal of providing exceptional digital banking services.
Our collaboration ensured that Creand's digital transformation was not only technologically advanced but also resonated with users through clear, consistent, and engaging content.
