👉 Strategic naming & offer architecture

We restructured how Creai describes and organizes their solutions, services, and internal processes.

This included:

• Defining clear, intuitive naming conventions that aligned with the brand’s technical rigor.

• Rewriting product and service descriptions to remove ambiguity and better communicate value.

• Establishing a naming system that Creai now uses both internally and externally.

  
  

This work became the backbone of how Creai presents its capabilities across the website, product, and marketing.

👉 Information architecture & UX strategy

Working hand in hand with Minimum’s design team, we helped shape the core of Creai’s new website experience. Our work included:

• Contributing to the sitemap and ensuring every section mapped to user needs and strategic priorities.

• Defining the content for each page, from high-level messaging down to structural guidelines.

• Crafting UX writing across wireframes, flows, and critical interactions, bringing clarity to complex concepts without oversimplifying.

• Refining product and service explanations, making technical processes understandable for both business and technical audiences.

• Ensuring narrative, structure, and visual design worked as a coherent system, not isolated layers.

  
  

The result is a website that communicates Creai’s value proposition from the very first scroll — with a clear logic, strong messaging, and a frictionless reading experience.

👉Narrative, tone of voice & messaging system

We created Creai’s core voice: technical but accessible, opinionated but grounded, rigorous without the hype.

This included:

• A comprehensive tone-of-voice guide for the brand and its founders.

• A narrative framework built on honest, practical, execution-driven communication.

• Message pillars that differentiate Creai from competitors who rely on buzzwords or aspiration rather than applied expertise.

  
  

This voice now guides everything across brand, product, and marketing.

👉 Global content & marketing strategy

We built Creai’s unified editorial ecosystem from scratch, covering all channels:

• LinkedIn strategy for the company and both founders.

• Blog and newsletter strategy built on SEO clusters, audience segmentation, and insights from AI trends.

• A multi-layer editorial system with publication cadence, formats, and content categories.

• Industry, competitive, and trend research to position Creai as a trusted, differentiated voice in applied AI.

• A long-term roadmap aligned with measurable growth, engagement, and lead-generation goals.

  
  

This gave Creai a cohesive content machine with clarity, direction, and purpose.

👉 Editorial production (LinkedIn, blog & newsletter)

Once the strategy was validated, we took full ownership of content creation. Our process included:

• Deep research on AI trends, keywords, and industry conversations to stay ahead of the narrative.

• Strategic topic selection using editorial clusters, avoiding repetition, and ensuring each post added new value.

• Writing content with technical rigor and clarity, consistent with Creai’s distinctive tone.

• Defining visual concepts for each post (layouts, carousels, graphics) and crafting all accompanying copy.

• Data-led publishing, choosing posting days and formats based on historical performance.

• Editing and refining all blogs, guides, and newsletters for accuracy, narrative coherence, and strategic alignment.

  
  

Every piece was built to educate, differentiate, and build trust.