The design studio MUBIEN - a long-term partner of ours, hired us to be part of their team as the content pillar for the creation of a new website for their end client, Abstractive Health: A medical-grade AI tool that automates clinician documentation to empower physicians and enhance patient care across the US.
We developed a distinct brand voice for Abstractive that encapsulates their mission, vision and key values, becoming the new standard for all future communications.
Abstractive’s clinician AI assistant was an inherently technical product. We translated this complex information into user-friendly, value-centric content tailored to Abstractive’s target audience, that would maximise product understanding.
Combining UX writing and copywriting, we strategically crafted creative and powerful headlines, descriptions, and CTAs, seamlessly integrating them into a captivating storytelling narrative to not only reinforce the brand's mission, but also maximise investment opportunities.
We conducted multiple content iterations in close coordination with Mubien and Abstractive Health, influencing the final structure to ensure both content and design provided optimal user experience.
Brand identity
Our mission-driven messaging has established a distinct brand identity for Abstractive, and are now used as their foundational content for all communications across their channels.
Brand awareness
The new website successfully reflects Abstractive Health’s business goals, and the website has become a key element of Abstractive’s fast-growing recognition as an engine of growth for the tech sector in New York.
PROJECT
Abstractive
YEAR
2024
COUNTRY
USA
LANGUAGE
English
INDUSTRY
Health, AI
SERVICES
Content design, UX writing, Copywriting
" Working with Bob's Agency for our copywriting needs was an absolute pleasure. Their team of professionals took the time to understand our projects and delivered outstanding copy that perfectly captured the message and resonated with the target audience. Their attention to detail, versatility in writing styles, and timely delivery made the collaboration seamless and productive. We highly recommend Bob's Agency to anyone seeking top-notch copywriting services. "
Victor Mubien
Partner and studio manager