Indra
Five interconnected websites rebuilt around one narrative: content architecture, voice and tone, and 100+ pages delivered in Spanish and UK English.
100+ pages · 5 websites · 2 languages
Brand · Product · Marketing · AI
Turning brands into growth and trust engines.
Your senior brand, web and marketing team to grow, transform and move forward in the age of AI.
We bring your brand, web and marketing together, and we lead the work from strategy to execution.
Bobs is a bilingual brand, web and marketing agency. We put words and voice at the core, then connect them with specialist expertise across strategy, web, product, search, marketing and AI. A senior team that plugs into your business and helps every part move in the same direction.
Brands that trust us
Established organisations. Complicated situations. Real work.
A few of the many we work with around the globe — the big, the small, the local and the global.
Voice at the centre
When everyone can generate content, the real difference is the voice.
We put words at the core because words do more than fill space.
- 01They define positioning.
- 02They express value.
- 03They shape perception.
- 04They guide product experiences.
- 05They strengthen websites.
- 06They improve search.
- 07They sharpen campaigns.
- 08They teach AI how your brand should sound.
That is why we start with meaning, because that connects everything else. A brand grows faster when its voice is clear, consistent and strategically useful across every touchpoint.
Clarity is power. Consistency is growth. We give you both.
From stories to glories.From stories to glories.From stories to glories.From stories to glories.From stories to glories.From stories to glories.From stories to glories.From stories to glories.
Connected expertise
Specialists in every area. One voice running through all of them.
Voice
Click an area to explore all 6
01 / 06
Give your brand a mind of its own.
We define what the brand stands for, what makes it different, how it should sound and what people should remember. This is the strategic layer that gives direction to everything that follows.
- Brand strategy
- verbal identity
- visual identity
- messaging
- narrative
- tone of voice
- naming
- brand systems
All together. Finally.All together. Finally.All together. Finally.All together. Finally.All together. Finally.All together. Finally.All together. Finally.All together. Finally.
How we work
Five steps from brief to results.
Five steps, in order — hover or tap any step to read it.
The Bobs model
Less agency. More team.
We work closely enough to build context, stay involved enough to make better decisions, and remain flexible enough to adapt as the business evolves.
Big enough to handle the complexity. Small enough to care.
01
Transformation
For meaningful moments of change: a rebrand, a new market, a full digital rebuild.
02
Specialist partnership
For ongoing senior depth in one area, working alongside your existing team.
03
Embedded team
The brand, web & marketing team inside your business, with context that compounds.
Projects
Big ideas. Out in the world.
Taxfix
Our full-service team built Taxfix's brand in Spain: brand strategy, design, UX and content for the whole market launch.
Revenue +100% in 2022, +33% in 2023
Wio Bank
Campaigns, product flows and in-app communications for a UAE challenger bank, including the launch of Wio Family.
Instagram 16K → 21K+ in a few months
Repsol
Strategy to publication for ARiA, Repsol's internal data portal: a bilingual voice, UX writing, guides and metrics-driven updates.
Bilingual · UX · Adobe Experience Manager
Celonis
Research, community vision, a phased roadmap and a full content strategy to turn the Celonis Community into a place to learn, connect and contribute.
5 priority areas · phased roadmap
allWomen
UX and copy for a new website, a tone of voice for every channel, and nurturing campaigns for one of the world's largest women-in-tech communities.
41% avg. open rate · 21.4% top CTR
Proof
Don't take our word for it.
Their talent went far beyond words. They supported us with management, planning, design, UX, SEO… always with the goal of communicating in the best way for the user. Their dedication and global vision were key to the project's success.
Elena Naranjo Aybar
Project Manager at Paradigma Digital — Indra project
Professional, effective and extremely attentive to our needs and goals as a company. They explained the why behind every recommendation, backed by well-presented facts.
Demi Pradolin
Marketing Manager, Endoca Botanicals
Working with Bobs is a real pleasure. The Bobs team makes sure they understand every brief, and only consider the work done when both they and we are 100% satisfied.
Valentine Schelstraete
Product Manager at Sheetgo · Marketing Manager at Froged
Impact
Impact before headlines. Always.
An all-woman team
✳
Remote by design
✳
Sustainable careers
✳
Ethical AI
✳
We always go the extra mile. It’s never crowded.We always go the extra mile. It’s never crowded.We always go the extra mile. It’s never crowded.We always go the extra mile. It’s never crowded.We always go the extra mile. It’s never crowded.We always go the extra mile. It’s never crowded.We always go the extra mile. It’s never crowded.We always go the extra mile. It’s never crowded.
Big plans? Plug us in.
A rebrandA digital transformationA new marketA new websiteA stronger search presenceA marketing engineA voice built for the AI era
Start a conversation
