Through an ongoing collaboration, we are responsable for all the content around this fast-growing startup both from a User Experience and Marketing perspective. We provide UX writing and content design for their web app (onboarding, new features, chatbot, etc), as well as copywriting for their blog, support page and marketing channels (including Youtube video scripts, Newsletters and social media). We are also in charge of the writing guidelines.
Through UX best practices, we map out the user journey and anticipate all possible scenarios in order to reach the best experience for their 2 million clients. We also produce optimised content to drive traffic and conversion to their site, maximising overall business objectives.