Originem is an online and offline business selling organic products and gastronomic experiences from local producers. As a new business, they needed a full digital strategy and general creative guidance. We created their branding and visual identity for both their e-commerce and offline shop, UX/UI design, graphic design, content strategy, UX writing and copywriting in English and Catalan.
Through a comprehensive research process and a combination of creative, UX and marketing best practices, we delivered visual and written storytelling to encapsulate the personality and values of the brand, as well as user-centred e-commerce. Accompanying them through the launch and opening of their business, we were able to help gain visibility, start building their audience, conversions and sales, and maximise their overall objectives.
Food and beverages