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This development agency was relaunching a new website to expand their business and needed to define their tone of voice and brand messages that aligned with their new target audience and business objectives. With this in mind, we built a comprehensive content strategy and in-depth language style guide to ensure quality and consistency throughout their content. We then applied it through UX writing, microcopy and content design for the website, case studies, sales and marketing presentations.


The final result was a B2B strategy which is now the reference point to maintain their unique brand identity, as well as a high quality and effective website that has a positive impact on their audience, boosting their overall sales and conversions.





  • UX research

  • Content strategy

  • UX writing



Codegram Content Strategy
Codegram mapping
Codegram UX Writing
Codegram Content Design

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